For over two decades, Sutton has been earning its position as a recognized and respected real estate leader in communities across Canada.

The Sutton Story traces the growth and success of the Sutton System that enables Associates to build responsive customer relationships and rewarding real estate careers.

Today, Sutton remains focused on performance through people. As much as the Sutton System is designed to service unique demands in local markets, Sutton Spirit strives to make meaningful connections by supporting local programs and contributing to communities in which Sutton Associates live.

Changing History
To trace the growth and success of Sutton is to trace the evolution of the Canadian real estate brokerage industry with Sutton and its members on the leading edge of change.

Sutton was founded in 1983 and subsequently changed the course of an entire industry on the principle that real estate was driven by highly personalized relationships between the Realtor and their customers. As such, the Sutton System was designed to put the Realtor - not the real estate company - at the center of the business transaction. It delivers consumer-driven services, cost-control and creative business freedom to independent Realtors on the front lines of the industry.

With the entrepreneurial power to service local markets and appeal to unique demands, Sutton Associates enjoy the best personal net income opportunity in the industry. Their efforts consistently exceed $10 billion in real estate transactions each year.

Charting the Future
In the 1990s, another phenomenon profoundly altered the business of real estate. Across many industries, the Internet was staging an 'Information Revolution' that empowered consumers with fast access to information and services that were once the exclusive domain of intermediary agents such as Realtors. For some, the new 'consumerized' landscape presented an overwhelming challenge; for Sutton it was another opportunity to add value to our service offering with innovation and leadership.

Sutton was the first real estate company to equip each of our 7,000 Associates with a personal email and custom website at the industry-renowned 'sutton.com' address. This initiative positioned our Associates as specialized information brokers, and empowered them to continue growing responsive relationships through a cohesive - and still personal - marketing strategy, work and play.